Track record
websites developed
Designed, built and launched for businesses across health, finance, hospitality, trade and retail, on Shopify, WordPress, Squarespace, Ghost and custom code.
Growth & demand generation agency · Based in London
Senior-led. Strategy to delivery, hands on.
Marketing that shows up for you.
Sodu helps ambitious businesses grow by building brand demand, attracting the right audiences and turning market opportunities into measurable commercial results.
Trusted by
Brands our team has worked on and with
Trusted by businesses in finance, health, hospitality and trade
JK Merchant Capital
Bag à Lux
Includes direct clients and brands our team worked on at previous agencies (American Express, Oreo, Walmart, Canada Life, Give & Go). Trademarks belong to their owners; no endorsement is implied.
Reach
5 markets
Canada, UK, Africa, EU, UAE
Pace
5-day turnaround on review rounds
Our team is flexible and adaptable, always happy to work around your needs and timelines to meet your deadlines.
Team
- Strategy
- Creative
- Web & SEO
- Paid media
A team dedicated to you, with one point of contact
How we do it
We combine strategic thinking, distinctive creative, brand-building and data-driven marketing to help businesses generate demand for their products and services, acquire customers and accelerate growth.
Growth
We help businesses achieve sustainable growth by reaching new audiences, acquiring customers and identifying opportunities to increase revenue.
Demand generation
We create awareness, interest and consideration around products and services, giving people a reason to want what our clients offer and turning that interest into potential customers.
Creative differentiation
We use strong creative, branding and campaigns to make businesses stand out, build meaningful connections with audiences and create demand in competitive markets.
Measurable impact
We connect creative and marketing activity to business objectives, using data and performance insights to understand what works and continuously improve results.
Services
Our services
Start with Launch if you are new. Established businesses pick the lever that matters most, then add the others.
Services by category
All servicesBranding & Positioning
Make it clear who you are, why you are different and why people should choose you.
- Brand Strategy & PositioningResearch and a clear position give your business a distinct place in the market.
- Brand Identity & GuidesA recognisable visual system and practical guide keep every touchpoint consistent.
- Messaging & VoiceA clear value proposition and distinctive tone make your offer easier to understand and remember.
- Audits & ResearchCustomer, competitor and communications research shows what to keep, change and prioritise.
Content & Communications
Give your expertise a voice and create materials that earn attention and build trust.
- Social Content & ManagementUseful, distinctive content keeps your brand visible and gives people a reason to engage.
- CommunicationsNewsletters, reports, thought leadership, pitch books, investor decks and conference collateral, made to work together.
- Thought Leadership & BlogsEducational, insightful content shares your expertise, builds trust and positions your brand as a credible authority in its field.
- Newsletters & EmailRelevant, well-timed email keeps your business front of mind and helps turn interest into action.
- Pitch Decks & CollateralInvestor decks, teasers, one-pagers and conference materials make your story clear when decisions matter.
Digital & Growth
Build the digital presence and campaigns that help customers find you and take action.
- Website Design and DevelopmentA strategic, high-performing site builds credibility and turns visitors into customers.
- SEO & AI SearchTechnical, local and content optimisation helps Google and AI tools understand and recommend your business.
- Google Business Profile & ReviewsA complete local profile and a thoughtful review process help nearby customers find and trust you.
- Google & Meta AdsCampaigns across Google, Facebook and Instagram connect spend to real enquiries and sales.
- LinkedIn Ads & B2BReach decision-makers with targeted campaigns, account-based marketing and expert content.
Starting package
00 Launch
Everything a new business needs to look established on day one, designed together and live in weeks.
What you get: Launch looking established, found on Google and AI search from day one
Explore Launch- Website design and development
- SEO and AI search
- Social media set-up
- Google Business Profile
- Email set-up and email marketing platform
- Logo and brand guide
- Core positioning and messaging
Individual services
Choose the support you need
Website Design and DevelopmentFast, bespoke websites built around one job: turning the right visitors into enquiries, bookings and sales.SEO & AI Search (AIO)Technical, local and content SEO plus AI-search optimisation, so the right customers find you when they ask.Branding & PositioningStrategy, positioning, messaging and identity that give every campaign something distinctive to say.Content Creation & Social Media ManagementCampaign ideas, short-form video and social management, measured on enquiries rather than likes.Google & Meta AdsGoogle and Meta campaigns connected to enquiries, sales and revenue, with landing pages built to convert.LinkedIn Ads & Content (B2B)LinkedIn content, thought leadership and ads for B2B and financial-services firms, including account-based campaigns.Email MarketingBusiness email, a marketing platform, welcome sequences and newsletters people actually open.CommunicationsNewsletters, blogs, thought leadership and sales materials that make your story clear and useful.
Selected work
Work, numbered by the service it proves
NatCan Integrative
Health clinic, Ontario · Shopify
Shopify website, redesigned landing pages, Google and Meta ads, content, social media and Google Business Profile for an integrative health clinic.
View project
ArcStone Securities
Investment bank, US and Canada · Squarespace
Squarespace corporate website, SEO, social media, email marketing and content for an investment bank.
View project
ArcStone Financial Pulse
Financial newsletter, Publication · Ghost
Ghost publication for ArcStone: newsletter and thought leadership through the Financial Pulse blog.
View projectClient recommendations
What clients value in working with Sodu Agency
Recommendations are reproduced as shared, with references to Sophia replaced by “Sodu Agency” for the agency’s presentation. Each remains attributed to its original reviewer.
Client of almost two years
We’ve worked with Sodu Agency for almost two years, and she’s been a huge help in growing our clinic. She started by building a clear strategy for our Google and Meta ads, and those campaigns brought in a steady flow of new patient enquiries. She also redesigned our landing pages so they’re easier to use and turn more visitors into leads, and she set up and optimised our Google Business Profile, which has brought in more new customers. Sodu Agency has been incredibly patient with all of our requests and always finds a way to make things work. I’d recommend her to any business that wants marketing that brings in real results.
01 / 05
What problems we solve
If this sounds familiar, we can help.
- People visit, but nobody calls, books or buys?Every page is designed around one clear action, with booking, quote and checkout flows that convert.Website Design and Development
- Competitors outrank you for what you sell?Keyword and intent research focused on searches that turn into customers.SEO & AI Search (AIO)
- You sound like everyone else in your market?Positioning that names who you are for and why you are the better choice.Branding & Positioning
- You post, but it does not bring in clients?Content tied to a plan and to the customers you want.Content Creation & Social Media Management
- Ad spend disappears with little to show?Tracking that connects spend to enquiries and sales.Google & Meta Ads
- Your list never hears from you?A regular newsletter with a reason to read it.Email Marketing
Why work with us
Plainly: what you receive.
A senior-led team that stays with the work from strategy to delivery.
- 01
A growth plan, not a task list
Every project starts from your revenue goal and the customers you want, with a written plan showing what will pay back quickly and what builds long-term value.
- 02
A team dedicated to you
Strategy, creative, web and SEO, and paid media specialists working as one team on your business, with one point of contact.
- 03
Creative that makes you stand out
Brand, content and campaigns designed to be remembered and to sell, not just to fill a feed.
- 04
Demand you can measure
Campaigns, ads and email connected to enquiries, customers and revenue, reported monthly in plain English.
- 05
Speed and clear pricing
Fixed quotes agreed upfront, review rounds usually turned around within 5 working days, and a team that works towards your deadlines.
How we work
Four steps. No guesswork.
Free audit or consultation
We review your brand, website, channels and competitors, and come back with what we found in 5 working days.
Plan
A written plan tied to your revenue goal: what pays back quickly, what builds long-term value, and a fixed quote.
Build & launch
Your dedicated team gets to work. Review rounds are usually turned around within 5 working days, and we work towards your deadlines.
Measure & grow
Monthly plain-English reporting on enquiries, customers and revenue, and a clear view of what to do next.
Three ways to work together
Fixed-price project, about 4–6 weeks
Launch Package
A connected foundation for launching your brand and digital presence.
Individual project-based work
Campaign Sprint
One individual project with a clear scope, agreed deliverables and a timeline shaped around your goals.
Monthly, rolling
Growth Retainer
Ongoing marketing support, with strategy, content and campaigns tailored to your business as it grows.
Strategy, creative, web and SEO, and paid media specialists work as one team on your business, with one point of contact from first call to monthly report.
More about SoduAccount-based marketing
Win the clients you actually want
- What it is
- Instead of trying to attract thousands of potential customers, we pick a list of high-value companies and build campaigns aimed at winning each one.
- What it isn’t
- It isn't simply LinkedIn ads or personalised emails. It's marketing, sales, content, advertising and relationship-building coordinated around one list of valuable accounts.
- Example
- Instead of LinkedIn ads aimed at anyone interested in finance, we choose 50 ideal clients: private equity firms, mid-market businesses, family offices, corporate finance directors and business owners considering acquisitions.
- Who it suits
- Financial services, investment banking, technology, consulting and B2B firms
Private equity firms
Mid-market businesses
Family offices
Corporate finance directors
Owners considering acquisitions
50 named accounts. One coordinated plan.
FAQ
Questions, answered
We focus on the commercial result of marketing: creating demand for what you sell, bringing in the right customers and growing what they're worth, using brand, creative, ads and email together.
Enquiry
Tell us about your business
Tell us where you are and where you want to be. We’ll reply within 1 working day.